MAJOR BILLBOARD CAMPAIGN ANNOUNCED BY WATERWAYS IRELAND

Waterways Ireland the body responsible for the inland navigations on the island of Ireland today announced details of a major advertising campaign.

The campaign consists of a series of five adverts centred on the themes of relaxation, exhilaration, contentment, character and nature which promote different aspects of the waterways such as boating, water sports, angling, heritage and nature. The adverts are being displayed on billboards and adshel facilities in over 100 locations across Belfast, Coleraine, Enniskillen, Dublin, Limerick, Athlone and Carrick-on-Shannon. The campaign will run from the 17th of July to the 13th of August.

Speaking at the announcement Mr. Martin Dennany, Director of Marketing and Communications with Waterways Ireland said that the campaign aims to focus attention on the wonderful resource that is Ireland's inland waterways. "Ireland's inland waterways provide a unique experience for everyone. They provide a natural environment with excellent opportunities to participate in a huge range of activities, from high adventure to total relaxation", said Mr. Dennany. He added that the adverts were specifically produced to drive business through the award winning Waterways Ireland website and on to the many links contained therein.

PDF's of the adverts and other information can be viewed on the www.waterwaysireland.org.

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For further information, contact the Waterways Ireland Press Office at +353 71 9650787 or +353 87 9918412

Date: 20.07.2006
PR06022

Click on links below to download pdfs of the Billboard and Adshel Advertising Campaigns