Royal Canal Greenway Visitor Monitoring Project
The Royal Canal Greenway opened in March 2021. The 130km amenity crosses Kildare, Meath, Westmeath, and Longford and is a joint initiative between Waterways Ireland and the local authorities in those areas. It is the longest greenway in Ireland, running from Maynooth, Co Kildare to Cloondra, Co Longford. It cost €12m to deliver.
Tracsis Traffic Data Ltd were appointed by Waterways Ireland during 2021 to firstly validate counts from existing visitor monitoring devices along the route, and then to use a moderated count as the basis for calculating the economic impact of the greenway.
The validation research cross referenced visitor data collected by physical counters, to data collected through visual monitoring by field researchers. This indicated 640,000 visitors during the year-long study period.
The research found that the amenity has returned a dividend of €17.2m to the business community in its first year of operation, returning the initial investment in the project in just over eight months. The economic dividend was based on a weighted average visitor spend of €27.
A summary of the project and its key findings can be accessed HERE
Infographics illustrating results of the Online Survey can be accessed HERE