MAJOR BILLBOARD CAMPAIGN A SUCCESS

Waterways Ireland, the body responsible for the inland navigations on the island of Ireland is delighted to announce today that the major advertising campaign launched in July was a huge success.

The campaign consisted of a series of five adverts centred on the themes of relaxation, exhilaration, contentment, character and nature which promote different aspects of the waterways such as boating, water sports, angling, heritage and nature. The adverts were specifically produced to drive business through the award winning Waterways Ireland website and on to the many links contained therein.

Over the four week period of the campaign the average daily number of hits to the Waterways Ireland website doubled in comparison to previous months.

"Almost 1 million hits were recorded on the website providing a gateway into the many activities, events and sports available on Ireland's Inland Waterways", said Martin Dennany, Director of Marketing and Communications with Waterways Ireland.

The adverts were displayed on billboards and adshel facilities in over 100 locations across Belfast, Coleraine, Enniskillen, Dublin, Limerick, Athlone and Carrick-on-Shannon.

PDF's of the adverts and other information can be viewed at: www.waterwaysireland.org.

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For further information, contact the Waterways Ireland Press Office at +353 71 9650787 or +353 87 9918412

Date: 18.08.2006
PR06024